Blueair Is Official Air Care Partner of the New York Knicks

For air care brand Blueair, no better sports team to partner with than a legendary basketball team.

The company is the official air care partner of The New York Knicks, according to Madison Square Garden.

Blueair will integrate its products into the Knicks training center, bringing its air wellness technology directly into the facility. Blueair emphasizes how controlling conditions is essential and supports readiness and performance at the highest level, officials said.

Memorable Fan Experiences

“We’re excited to partner with Blueair and collaborate on creative ways to engage our fans across multiple platforms,” said Doug Jossem, executive vice president global sports and entertainment partnerships, MSG Entertainment. “From social content to in-venue activation, the partnership strengthens our shared commitment to delivering memorable fan experiences.”

As part of the collaboration, Blueair will integrate across the Knicks digital ecosystem, including becoming the presenting partner of a series on game days on the Knicks social channels titled “Game On.” Bringing the partnership in-arena, the brand will be featured in an in-arena contest and have a dedicated activation space during a Knicks regular season home game at The Garden.

Blueair’s brand will also be present at Knicks regular season home games at The Garden through LED ribbon signage and courtside LED signage during non-nationally televised Knicks regular season home games. Through the partnership, Blueair will elevate awareness around how clean, fresh indoor air helps create the conditions for focus, recovery and everyday advantage.

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